Effective restaurant marketing starts with a solid website design. Technology has made website design much more functional and approachable. Websites used to be so clunky and cluttered. Older web designs used to have obnoxious default fonts and tacky color palettes. They used to have a lot more movement and distractions with animations splashed across the page. These older designs caused pages to take a long time to load and were difficult to navigate. These days, web design has become a lot more streamlined making it easier for your customers to navigate them. When designing or updating your restaurant website, be sure to follow these guidelines.
Good content really pops on a clean restaurant website design layout. The visitor is better able to absorb the information and easily decide if they are at the website of which they intended. Make sure to space the content out enough to leave a generous amount of white space. This technique is much more pleasing to the eye than trying to put too much information on one page.
If the visitor cannot find the page they are looking for, they might as well just leave your website. It is important that you place your restaurant menu button where it is obvious and easy to find. Viewing what dishes are on your menu is most likely the main reason why a potential customer is visitng your site. It is important that you also make it easier for a visitor to be able to find your contact and location page. How will they be able to make a reservation or find your restaurant?
Great photos is paramount to a restaurant website design. A gallery of photos will help your guests get a feel for your restaurant vibe and what kind of fare you serve. Just make sure that you do not put too many photos where your website will not load efficiently.
Having an effective and credible website involves being consistent with your branding across all pages of the website. Make sure that your logo is recognizable but not too big. Make sure that your company colors are used as your primary and secondary color choices in your design. Customers can get confused if your website does not reflect the same branding as the rest of your business.
Restaurant Marketing Gurus are industry leaders and know what is important for your restaurant website design, so make sure to consider them for your next project. They will make sure that your website visitors are able to easily navigate through your site and find what they are looking for. They will also ensure that the branding on your website is consistent with your brand offline. If your restaurant website does not do the above things successfully, you could risk losing potential customers. Keep those reservations coming in and guests lined up at your door. When you invest in your restaurant web design, you will quickly begin to see the impact that it has on your business.