It would have been hard to imagine the world we all live in today twenty years ago. Two decades ago computers still weren’t in any homes, and very few people owned cell phones, let alone the smartphones that everyone has today. The world of 2016 is more interconnected and digital than anyone could have possibly imagined, and it’s having profound impacts on the people, businesses, and organizations that find themselves living in this time. The ability for people to communicate with others on the other side of the planet in an instant, and the ability for people to gain access to any and all information by simply typing a few things into Google have all profoundly changed how the world works.
It’s not just changed people and how they interact with the world around them, but it’s also changed how business operate. Today, businesses are much more likely to operate on a global scale, and it’s much easier for them to communicate with their counterparts no matter where they are in the world. This makes it easy for products and ingredients to be shipped across the world, making it easier to create products that use things from all corners of the planet. It doesn’t matter what kind of business you operate: the digital world of today is having profound impacts on how you go about business.
To highlight this point, let’s say that you run an auto repair shop. For your shop, the actual location of your business means less today than it has ever meant. When you first opened your doors thirty years ago, having a prime location in a busy part of your city was vital to the success of your business, but today people are more likely to come across your auto repair website design than they are your actual business. If they like what they see, they’ll come to you no matter where you are (within reason). This means that the website of your auto repair shop is actually more important than the physical location of your business. That’s a rather significant change, and one that leads into the primary thing that’s changed for your business in today’s world: your marketing.
If you run an auto repair shop in 2016, then the bulk of your auto repair marketing is being done online. Ads in newspapers, on TV, and on the radio aren’t nearly as effective (and cost more) than running ads online. Also, you can advertise your shop on social media without actually spending any money at all. When people are looking for an auto repair shop, they’re doing so with one of the many search engines out there, so it’s actually more important that Google can find your business than it is for anyone or anything else. The point here is simply that your business’ success will depend on the efficacy of your online marketing strategy and precious little else. To help you get started with this, consider hiring a professional marketing firm like Auto Repair Marketing Gurus. They’ll help you get on the right track.